Last May, Easyvest launched a national survey titled "Does money make Belgians happy?" Nearly 1.600 responses were collected from across the country. The results of this survey provide a unique map of the financial aspirations of Belgians.
It all started with a famous study conducted by Nobel Prize winner Daniel Kahneman (USA) in 2010 and refined in 2023. In his original work, Kahneman highlighted a "financial threshold" for happiness: beyond $85,000 in annual net income for an American household, individual happiness ceased to increase. Is the price of happiness the same in Belgium? How do Belgians relate money to happiness? Our "money and happiness" barometer provides insights into these questions with two unique features: the data is shared open source, and the results can be interpreted in great detail. Interactive tables and maps are freely available on this page. To save you from exploring the data, our main conclusions are outlined below.
Easyvest’s "money and happiness" barometer highlights two key figures: the price of happiness in wealth and the price of happiness in income. These values indicate the absolute wealth level (including real estate net of debt) on the one hand and the net monthly income on the other that corresponds to "financial happiness" for Belgian households. Happiness has a price in Belgium: €1.000.000 in wealth or €5.500 net per month per household, in median values. By comparison, the actual median levels of wealth and income from the survey are €440.600 and €4.460 net per month per household.
Before focusing on the price of happiness, the first observation is that well-being seems to indeed increase with income level, as shown in the graph below. Although 60% of respondents said that money doesn’t buy happiness, it is clear that the proportion of "happy" and "very happy" respondents rises in higher income categories, while the proportion of "unhappy" and "very unhappy" respondents is greater in lower income categories.
The median price of happiness for Belgian households is €1.000.000 in wealth and €5.500 in net monthly income. These numbers vary significantly depending on the perspective. For example, the median price of happiness is lower for women, particularly in wealth (€450.000 vs €1.000.000). Additionally, women report being less happy than men in nearly all income categories (except the highest). Is it because money contributes less to their happiness? Or because they are less satisfied with their income and wealth levels than men? This is also reflected in our study, as well as in women's lower satisfaction with financial balance within their couple.
The median price of happiness is proportionally higher in income in Brussels (€6.000 net per month per household) than in Flanders (€5.500) and Wallonia (€5.000), and higher for Dutch-speakers than for French-speakers. However, it is interesting to compare the results by income decile: for instance, the price of happiness in the upper deciles is higher for French-speakers than for Dutch-speakers. At the provincial level, Hainaut has the lowest price of happiness in both income and wealth (€5.000 net per month and €500.000 per household).
When analyzing the price of happiness by age, it appears that Generation Z, born after 2000, places the financial threshold a bit lower than its predecessors. For this young generation, the ideal median income is €5.000 net per month per household, and the ideal wealth is €500.000. Overall, aspirations in terms of wealth seem to decrease with generations, as if the present matters more to young people than the future. However, Generation Z's limited perspective on the cost of living - especially housing and family expenses - could also explain this relative lack of interest.
In defining financial happiness, financial independence (33%) and being able to handle any unexpected expense (32%) are top priorities, far ahead of being able to financially care for loved ones (21%) and living impulsively and spontaneously (14%). Over 25% of respondents claim to generate all household income, with these "super contributors" being almost equally men and women, likely due to their smaller household size (average of less than 2). Outside of this specific case of single parents, the higher the household income contribution, the higher the proportion of men in the sample. According to our survey, it is still generally men who contribute the majority of household income.
While inflation currently seems to be the biggest financial concern for Belgians, the context varies slightly by gender. Men appear more stressed by the geopolitical situation, while women are more concerned about their income level. Conversely, demographic shifts that will increase pension costs and rising interest rates don’t seem to worry Belgians much, at least financially.
An amusing result: in response to "What would reduce your financial stress?", earning more money was the top choice with 40% of responses. But when asked to complete the phrase "To reach your financial goals, you plan to...", "work hard" was not the most popular answer (14%), but rather "save" (40%) and "plan properly" (37%). Dreams versus reality...
If the goal is to have more money without spending more energy, saving seems to be the best way to achieve financial happiness. According to our survey, the median net wealth of Belgian households is €440.600, and their ideal wealth is €1.000.000. Is it possible to close the €500.000 gap through saving? "I believe it’s achievable for the average household in our study," says Matthieu Remy, CEO of Easyvest. "Let’s take a couple aged 45, earning €4.500 net per month, with existing wealth of €440.000, mainly in real estate. To reach €1 million in wealth by retirement, assuming 2% inflation, they would need to invest €1.200 per month for 20 years. That’s a bit less than 30% of their monthly income: it’s significant, but an acceptable proportion, as long as this amount is invested with a 4% return. If the savings are left in a bank account at 2%, they would need to save €2.400 per month, which is far less likely. In the end, our study conveys a positive message: financial happiness isn’t a chimera! It’s a goal that, on average, can be achieved."
One final conclusion that slightly tempers the previous one: as income and wealth increase, so does the threshold for financial happiness. While the median price of happiness in income is €5.500 net per month per household in Belgium, it rises to €8.000/month for the highest income bracket. And in the 75th and 95th percentiles within this bracket, the price of happiness in income is €10.000 and €20.000/month, respectively. Similar trends are observed for wealth values. Rather than a "gap to fill," the quest for financial happiness could also be an endless race, at least for some.
In an ordered distribution of salaries, deciles are values that divide the distribution into 10 equal parts. For example:
Similarly, percentiles are values that divide a distribution into 100 equal parts. For the distribution of happiness prices:
The survey "Does money make Belgians happy?" was conducted by Easyvest between April and June 2024 on a national scale. Nearly 1,600 responses were collected, with a representative distribution of men and women, as well as French and Dutch speakers. The main metrics - happiness prices in wealth and income - are expressed in median values to avoid a strong impact from extremes. The survey's confidence interval is 95%, with a maximum margin of error of 5%. This means that if the survey were repeated, 95% of the time, responses would fall within -5% and +5% of the values obtained here. These values are considered acceptable in opinion surveys like this one.