In 2024, Easyvest measured the price of happiness in Belgium for the first time. This is the level of income and wealth at which a Belgian household feels it has reached “financial happiness”. In 2026, we took the temperature again among a thousand Belgians. We wanted answers to the questions that intrigued us. How has the price of happiness changed since 2024? How do family situation and profession shape it? What would Belgians do with more money? What worries and emotions does money stir up in Belgians? Are men and women equal when it comes to the price of happiness?
In 2024, Easyvest measured the price of happiness in Belgium for the first time. This is the level of income and wealth at which a Belgian household feels it has reached “financial happiness”. In 2026, we took the temperature again among a thousand Belgians. We wanted answers to the questions that intrigued us. How has the price of happiness changed since 2024? How do family situation and profession shape it? What would Belgians do with more money? What worries and emotions does money stir up in Belgians? Are men and women equal when it comes to the price of happiness?
This article sets out to answer all these questions.
The Easyvest “money and happiness” barometer measures two key figures:
In 2026, Belgians set the happiness capital at 1.000.000€ and the happiness income at 6.000€ per household, in median terms.
In 2024, we said that “money doesn’t always call for more money”. In other words, the happiness income households set does not rise in proportion to their actual income. The 2026 data confirms this again. Between the lowest income bracket (2.250€/month) and the highest (8.750€/month), real household income quadruples. Their happiness income only doubles, moving from 4.000€ to 8.000€/month.
More precisely, past a certain income level, more and more households feel they have reached their “happiness income”. The tipping point sits at 6.000€ a month. Beyond that threshold, over 50% of households consider they have reached or exceeded their happiness income.
In short, 6.000€ is enough for the happiness of most Belgian households, whether they earn more or less than that. In 2024, the same figure stood at 5.500€.
Belgians put the happiness capital at 1.000.000€, in median terms. Already in 2024, this threshold symbolised the happiness capital. The (first) million remains a key figure, both within reach and a promise of a prosperous future.
The happiness income also varies with household needs. A respondent with no children sets happiness at 5.000€, one with a single child at 6.000€, and one with two children at 7.000€. In other words, each of the first two children adds 1.000€ to the financial happiness threshold.
The happiness capital, meanwhile, depends on occupation. Self-employed workers and business owners set it at 1.500.000€, against 1.000.000€ for employees.
We asked respondents what having more money than they currently do would mean to them. Their definitions vary clearly across life stages:
In other words, for the youngest respondents, money defines possibilities, such as access to housing early in one’s career. Between 30 and 50, when family and professional demands peak, it defines one’s relationship to work and responsibility. After 60, once those demands are behind them, it defines sharing and enjoyment.
Respondents had to select their biggest source of financial worry. Geopolitics came out on top regardless of gender or income level, capturing 31% of responses.
Geopolitical worry rises with income. Cited as the top concern by close to 20% of households earning under 3.000€/month, it climbs above 30% once income reaches 3.000€. The more daily needs are covered, the more household concerns shift towards geopolitics, a risk that feels distant and particularly hard to control.
The youngest age group (18-29) is the only one not primarily worried about geopolitics. It puts inflation and housing costs first, worries that are concrete and tied to daily life.
Two topics that particularly affect Belgians surprisingly sit at the bottom of their list of financial worries. Demographic change will increase the burden of pensions, and rising interest rates directly affect Belgians’ borrowing capacity. They are cited by just 2% and 1% of respondents respectively.
Women set the happiness capital at 750.000€, men at 1.000.000€, a third more. Although men set the bar higher than women, far more of them say they have reached their goal. A third of men say they have reached their happiness capital, against only a quarter of women.
The fact that women fall short of a goal that is lower than men’s goes hand in hand with a lower sense of financial competence. Asked to rate their financial knowledge from 1 to 5, respondents show a clear gap between the sexes. Only one woman in five gives herself a high score (4 or 5), against more than one man in three. Women are also twice as likely to delegate their finances to their partner as the reverse.
Yet Easyvest observes that although women invest less than men, their returns tend to outperform those of their male counterparts.
Respondents were asked to choose their own definition of financial happiness. “Not depending on anyone financially” (35%) and “being able to cover any unexpected expense” (33%) came out on top, well ahead of being able to financially support loved ones (21%) and being able to live impulsively and spontaneously (11%).
Worth noting: financial independence was already the foundation of financial happiness back in 2024, in roughly the same proportions as in 2026. Overall, the breakdown of happiness definitions has stayed almost identical, within a percentage point, between the two barometers.
Belgians clearly know their own minds when it comes to defining financial happiness.
The survey “Does money buy happiness for Belgians?” was conducted by Easyvest in May and June 2026, nationwide, through a web link open to the general public. Over a thousand responses were collected. The main metrics are expressed in median values, to limit the impact of extreme values.
The confidence interval used for the survey is 95%, with an indicative maximum margin of error of 3%. This means that if the survey were repeated, 95% of the time the results would fall within -3% and +3% of the values found here. These figures are considered acceptable for opinion surveys of this kind.